Could GIK Become a Destination, Not Only a Building?
The study examined whether GIK could attract repeat visits by connecting Semarang creative products, culinary experiences, events, and a distinctive sense of place.
A credible answer required more than demand estimation. The team considered visitor segments, tenant readiness, accessibility, surrounding destinations, spatial programming, revenue logic, and institutional capacity.
Testing the Opportunity from Multiple Angles
The study assessed demand, local product potential, visitor journeys, competitive context, and commercial assumptions instead of relying on one headline indicator.
Combining Market, Place, and Operating Evidence
Demand and Visitor Behaviour
Field observation and audience perspectives clarified visit triggers, barriers, expected experiences, and likely spending patterns.
Operating Scenarios
Alternative tenant mixes, programming models, and management assumptions were compared against practical implementation requirements.
Evidence That Supports the Next Decision
The final recommendations translated findings into development priorities, operational scenarios, and measurable considerations for implementation.
Instead of presenting one rigid forecast, the study gives decision-makers assumptions to monitor and staged choices that can be adjusted as evidence develops.
