Designing a Behaviour Change Guide for Stunting Risk Reduction

Turning research and field realities into a practical guide for family assistance at neighbourhood level.

DATA & RESEARCHDECEMBER 2025SOCIAL RESEARCHBEHAVIOUR CHANGEPUBLIC HEALTH
Behaviour change assistance guide
THE CHALLENGE

Information Alone Does Not Automatically Change Household Practice

Family assistants work with different levels of knowledge, confidence, resources, and support. A useful guide therefore had to help facilitators identify barriers and choose an appropriate conversation, not merely repeat health messages.

The content also needed to stay consistent with programme objectives while using examples and language that felt relevant at neighbourhood level.

From Policy Language to Daily Practice

The guide had to remain evidence-based while being understandable and useful during real conversations with families. Content was structured around specific behaviours, barriers, and supporting actions.

Facilitator demonstrating balanced nutrition in a neighbourhood session
CONTENT DESIGN

Guidance Built Around Conversation and Follow-Up

Behaviour-Based Modules

Each module connects a desired practice with common barriers, discussion prompts, examples, and realistic next steps.

Facilitator Support

Visual cues and simple sequencing make it easier to prepare a session, record commitments, and revisit progress.

THE RESULT

A Consistent Tool for Local Assistance

Clear prompts, scenarios, and follow-up steps help facilitators communicate consistently while adapting to each family context.

The guide creates a shared method for assistance without removing the facilitator judgment needed to respond respectfully to different household conditions.

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